Who doesn’t love talking about the co-op advantage? Co-ops, because of their member-based, problem-solving focus, enjoy a marketplace advantage based on trust and a core set of values and principles. This advantage, however, only works if the co-op engages those values and principles. How can members, directors, and managers assure that their co-op embraces the co-op identity and the advantage that comes with it? The CIT reveals what co-op workers think about the ability of the co-op to engage the co-op identity. The Co-op Index Tool offers a mechanism to measure a [...]